Whats is Debossing?

This is where the 500-year-old craft known as letterpress printing has re-entered the scene with stunning results. Letterpress is a relief printing method that imparts a unique handmade quality by impressing a reversed raised surface into the paper, creating an embossed effect as it prints. Not to be confused with embossing, debossing applies pressure on the paper forcing the material down from the paper surface. An embossed pattern is raised against the background, while a debossed pattern is recessed into the surface of the paper.

What is Debossing Printing and Process 1 Debossing img 3 Gotopress - Canada Printshop
What is Debossing Printing and Process 2 Letterpress img 1 Gotopress - Canada Printshop
What is Debossing Printing and Process 3 Debossing img 4 Gotopress - Canada Printshop
What is Debossing Printing and Process 4 Deb img 1 Gotopress - Canada Printshop
What is Debossing Printing and Process 5 Debossing img 2 Gotopress - Canada Printshop

Be original with debossed business cards! Custom debossing is available for business cards, hang tags, accessories tags, postcards, and so much more.
All our business card can be "debossed". Scroll through our wide selection from Standard, Luruxy & Letterpress business cards than simply select "Debossing: Yes" in your feature options. Starting at only $75 No setup fees! EVER! Business Cards Die Cut Options.

Important - Please read

Debossing involves a separate stage in the production process, after printing, laminating and trimming. Because it requires a separate press run, a tolerance of +/- 1/64 inch is standard for registration of debossing to printing graphic. Although we make all efforts possible to perfectly align the debossing to the print, a shift of up to 1/64" may occur. Most of the time the shifting will only show on a few cards. Please keep that in mind when creating the artwork. It is not recommended to deboss fine lines or small text.
To avoid any shifting, you can chose a blind debossing. Blind means the debossed area is made without using ink on the debossed image. The debossing process alone creates the text or design on the paper.
As opposed to embossing, debossing will not show through the back side of the card.
We do not charge set-up fees or platemaking fees. Debossing dies are one-time use only, and the die is recycled after use.

Debossing surface calculation

The debossing cost includes a maximum surface of 3 square inch (For example, 3 sq. in. can be 2"X1.5" or 3"X1").
Oversize debossing requires special attention, it's more time consuming and it requires a larger die.
Therefore, an extra cost will apply for surfaces larger than 3 square inch.